CASPER - SLEEPERS
When people started getting tired of hustle culture, we offered a side gig they could do with their eyes closed - by making sleep an official job at Casper.
What happened next?
Over 3000 applicants
135 Million organic impressions
6.5 Billion total impressions
100% brand search increase
2 Cannes Lions Shortlists & 6 One Show Shortlists
Role: ACD/Writer
ACD/Art Director: Molly Johnson
GCDs: Katherine Obrien & Jackie Blaze
ECD: Nadia Kamran
CCO: Rob Lenois
