LONGHORN STEAKHOUSE - YOU CAN’T FAKE STEAK
LongHorn needed to bring new meaning to their longstanding tagline, You can’t fake steak.
To us it meant a reverence for what’s truly gratifying in life - and a philosophy we shared through “Steakisms.”
Role: Writer
Art Director: Molly Johnson / Michelle Liuzzo
CDs: Brent Singer / Rob Lenois
Sold the concept with the below manifesto