MARRIOTT - LET YOUR MIND TRAVEL
Marriott’s identity was evolving from a hotel that welcomes brilliance, to one that inspires brilliance, and needed a new campaign to go with it.
After penning the campaign line, “Let Your Mind Travel,” I helped develop a launch spot and social rollout establishing their new voice and role in the industry.
Role: Lead writer
Art Director: Molly Johnson / Robert Jencks
CDs: Cuanan Cronwright & Leo Barbosa
CCO: John Patroulis