MIRALAX - GO #2
When MiraLAX wanted to launch MiraFAST quick & gentle relief with more of a splash than a plop, we found an open seat in culture to drop it loud and proud - March Madness.
Turns out, the infamous ‘pre-game poo’ is scientifically proven to enhance performance. So we gave fans of players rocking #2 jerseys another #2 to root for off the court.
Role: Creative Director
Creative Director: Alex Mangione
ECD: Mimia Johnson
CCO: Rob Lenois
