WEWORK - THAT’S HOW TOMORROW WORKS
As people looked for office solutions coming out of the pandemic, WeWork knew it was time for a comeback. But first needed a new agency to help them regain the world’s trust.
We won the pitch after tireless social testing uncovered a campaign that unpacked the specific “uncertainty” on everyone’s minds (without ever saying “uncertainty”).
The results?
10% Global sales increase
400% ABM KPIs
15% Raised brand recognition, likability from previews Quarters.
Role: ACD/Writer
ACD/Art Director: Jamie Shin
Art Director: Ricardo Burneo
Creators: Sofia Wiklander, Rebecca Bai, Ryan Severe
CDs: Kyle Arango / Clarence Bradley
