PLANTERS - SHAKE IT LIKE DAD

We helped Planters own their role as Dad’s favorite snack for Father’s Day by showing dads owning everything they do.

Al Roker even shook it for us on The Today show, followed by hundreds of others on TikTok for a #ShakeItLikeDad cash sweepstakes.

AdAge Creativity Top 5

Adweek’s 25 Best Ads of 2021 (Called it “Flawless lyrical copywriting”)

Role: ACD/Writer/Lyrics
ACD/AD: Jamie Shin
GCDs: Kat Obrien & Jackie Blaze
ECD: Mike Pierantozzi