GILLETTE - FRESH FACES
Gillette had a new mission to prepare young men for the future. But one of the biggest problems they face is unemployment, and not enough ways to get their foot in the door.
Our solution? Ditching Gillette’s usual anonymous models for qualified young men seeking employment, who promote the products, and themselves, in media buys where the right employers are looking. '
Ranked #2 in Grey’s Regional Creative Council, #6 out of 600+ submissions in Global
Role: Writer
Art Director: Jamie Shin
CD: Miguel Durao
CCO: Jeff Stamp
