DRUG FREE AMERICA - ADDICTION RECODED
Opioid addiction often develops unnoticed, even by the user.
How could we show them they need help when only looking for their next high? By letting their own addictive behavior find it.
That behavior? Googling codes on stray pills in hopes of identifying a painkiller. So we planted decoy pills with codes that linked to a video intervention when searched online.
Grey’s Regional Creative Council Top 5
Role: Lead Writer
Art Directior: Molly Johnson
CD: Rob Lenois
